• Twitter
  • linkedin
  • pinterest
Medical Healthcare Management Ltd | Hilton Hall, Essington. Wolverhampton. WV11 2BQ
menu
  • Home
  • Coding
  • Billing
  • Collections
  • Fees & FAQ
  • Blog
  • Contact
  • Testimonials
    • 11
      Feb
    • (0)
    • By PeteCrutchley


    • Medical Billing News

    www.can’t be bothered

    Every time I give a presentation to consultants wishing to start a private practice it’s pretty much guaranteed, I’ll get asked about having a website.

    In particular, I’ll be asked – do I need one?

    Do you?

    Short answer: YES!!

    Ah! – Comes the response from a fellow presenter with a very well established practice – I don’t have one.

    I don’t need one.

    That may be so because he is well established.

    But for someone just starting out being on the private hospital’s website, just being on the PMI website or on a directory of consultants is not enough.

    Neither is, although still a big source of referrals, having patients referred only by a GP.

    Patients are very switched on.

    They will trawl the Internet looking for whom they consider being a suitable surgeon with whom to book a consultation.

    They may still ask their GP for an opinion. And then be concerned if the GP recommends another surgeon because the surgeon is a friend of the GP.

    What does the GP do if he doesn’t know a suitable surgeon?

    Yep – he goes to the Internet too.

    Build it and they will come

    The bad news is that it is not just a case of building a website.

    I call it the “build it and they will come” principle.

    Websites need to be maintained and refreshed – at least every six months.

    Then there is the question of social media.

    MHM doesn’t build websites nor do we manage social media for its clients.

    It’s far too complicated.

    We just pass on the requirement to one of our partner organisations.

    Based on the analysis of MHM clients with a website and those without, it is pretty clear those with a website see more patients.

    You sure you can’t be bothered with all this Internet stuff??

    How many of you still rely on GP referrals only?

    pete@medicalhealthcaremanagement.co.uk

    FOUND THIS INTERESTING? PLEASE SHARE USING ICONS BELOW:


    Facebooktwitterredditpinterestlinkedinmailby feather

     

    Share this:

    • Email
    • Twitter
    • LinkedIn
    • Tags
    • consultant surgeon
    • medical billing
    • medical credit control
    • Private Medical Practitioner

    Leave a Reply Cancel reply

© Copyright 2020 - MHM Ltd - Website Terms - Privacy Policy - Cookies Policy

Healthcare and medical web development

MHM Ltd Cookies Policy

This website uses cookies to improve your experience. Please visit our Cookies Policy page for more information about cookies and how we use them.

Close
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.